Annual Giving programs often tell stories. Good storytelling can help capture a donor’s attention, tap into their emotions, and convey the impact that philanthropy has on an institution and its mission. Through written, verbal and visual communications, stories are an important tool for developing broad-based appeals, personalizing solicitations, and providing meaningful stewardship.
Upcoming Live WebinarsAGN's live interactive webinars provide training from the industry's top annual giving experts and a chance to earn CFRE credit. See below for a list of upcoming live events.
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Featuring: Gina Fiorillo, Director of Annual Giving, Rutgers University Foundation
Featuring: Colin Hennessy, Executive Director of The Penn Fund, University of Pennsylvania
In addition to encouraging broad-based participation by recent graduates, annual giving programs are responsible for engaging and preparing the next generation of major donors. Although identifying and cultivating relationships with young leaders requires a special touch and a unique approach, doing so can ensure high returns for your institution long into the future.
Featuring: Meg Weber, Executive Director of Annual Giving, Colorado State University
Alumni participation rates have been decreasing nationally year-over-year for more than two decades leaving annual giving professionals under pressure to stop the decline at their own institutions. Fortunately, some programs have found ways to buck the trend by combining traditional approaches with new and innovative techniques.
Featuring: Mike Gyulai, Executive Director of Annual Giving, University of California, Los Angeles
You don’t have to be a tech-savvy web designer to appreciate the importance of engaging webpages and easy-to-use online giving forms. In fact, everyone who works in annual giving should understand the basic concepts of good digital design and webpage layout, just as they would an effective letter, brochure or reply card.
Featuring: Maria Held, Director of The Smith Fund, Smith College
Is it time to create or revise your calendar of direct appeals? Do you hit the repeat button on your annual fund schedule year-after-year? Have you done some analysis but can’t decide how to apply your findings? A direct appeal calendar is a complex, layered, living document that requires a lot of thought and attention. Getting started can be daunting, but it’s the first step to achieving success and reaching your goals.
Featuring: Keturi Beatty, Senior Director of Development, University of North Texas
Personal meetings with donors – and prospective donors – are the single most effective way to cultivate meaningful relationships, collect information, and solicit gifts. Whether you’re a new gift officer or an experienced fundraising professional, understanding what you should do before, during and after a visit will help ensure that it’s an enjoyable and fruitful experience for you and your donors.
Featuring: Kellie Sullivan, Phone Program and Crowdfunding Manager, The University of Texas at Austin
Phonathon programs are increasingly focused on quality over quantity when it comes to student callers. Turnover is expensive, so it’s important to hire students who will not only be effective on the phones, but who will stick around and grow with the program. While every institution’s structure, needs, and culture are unique, an exceptional staff is the best way to keep your call center motivated and productive.
Featuring: Rodger Devine, Senior Executive Director of Business Intelligence, University of Southern California
Acquiring new donors can be difficult and expensive for any annual giving program. Fortunately, predictive modeling can make the challenge of converting non-donors into donors easier and more efficient. Creating and applying a simple scoring system can help you determine which non-donors are most likely to respond to direct appeals and which marketing channels will yield the highest return for various segments.