One of the most important functions of an annual giving program is to create a pipeline for major gifts. A strong pipeline encourages donors to give regularly and to elevate their support over time. Through personal outreach, broad-based marketing and consistent stewardship, annual giving programs can raise donors’ sights and prepare them to be solicited for a major gift.
Upcoming Live WebinarsAGN's live interactive webinars provide training from the industry's top annual giving experts and a chance to earn CFRE credit. See below for a list of upcoming live events.
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Featuring: Ben Rupp, Executive Director of Annual Giving, Gettysburg College
Featuring: Skylar Beaver, Director of Annual Giving, Washington and Lee University
Donor recognition is a critical, yet often overlooked, aspect of annual giving. Whether you’re sending a gift acknowledgement, producing a donor publication, or arranging an event, it’s important to recognize donors in a thoughtful and respectful way. Doing so will help ensure they have a positive experience and increase the likelihood that they’ll continue their support.
Featuring: Laura McGinley, Senior Director of Annual Giving, New York University
Is it time to take a look at your annual giving operation? Assessing the past performance of marketing channels, messages, and key donor segments is an important step toward improving results. Understanding how your program measures up can also help you structure the organization, allocate resources, and make the case for additional investment.
Featuring: Gina Fiorillo, Director of Annual Giving, Rutgers University Foundation
Annual Giving programs often tell stories. Good storytelling can help capture a donor’s attention, tap into their emotions, and convey the impact that philanthropy has on an institution and its mission. Through written, verbal and visual communications, stories are an important tool for developing broad-based appeals, personalizing solicitations, and providing meaningful stewardship.
Featuring: Colin Hennessy, Executive Director of The Penn Fund, University of Pennsylvania
In addition to encouraging broad-based participation by recent graduates, annual giving programs are responsible for engaging and preparing the next generation of major donors. Although identifying and cultivating relationships with young leaders requires a special touch and a unique approach, doing so can ensure high returns for your institution long into the future.
Featuring: Meg Weber, Executive Director of Annual Giving, Colorado State University
Alumni participation rates have been decreasing nationally year-over-year for more than two decades leaving annual giving professionals under pressure to stop the decline at their own institutions. Fortunately, some programs have found ways to buck the trend by combining traditional approaches with new and innovative techniques.
Featuring: Mike Gyulai, Executive Director of Annual Giving, University of California, Los Angeles
You don’t have to be a tech-savvy web designer to appreciate the importance of engaging webpages and easy-to-use online giving forms. In fact, everyone who works in annual giving should understand the basic concepts of good digital design and webpage layout, just as they would an effective letter, brochure or reply card.