Employee giving campaigns help to raise money for your annual fund and can be instrumental in creating a culture of philanthropy for your institution. Whether you’re just starting out or you’re refining your existing efforts, ensuring you have a strong employee giving program can improve collaboration between departments, strengthen a sense of community, and broaden your base of support.
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Featuring: Meredith Johnston, Senior Director of Development, The Scripps Research Institute
Featuring: Emily Hilber, Executive Director of the Annual Fund, Rice University
The work isn’t over when your Giving Day comes to an end. Following up with donors and volunteers after a Giving Day to report results, acknowledge their contributions, and describe the impact of the event’s collective efforts will make sure that everyone’s support continues for many years to come, and will help to ensure next year’s Giving Day is an even bigger and more widespread success.
Featuring: Anne Murphy, Director of Annual Giving, Westminster Schools
Stewardship is the key to donor retention and the future success of any annual giving program. The more effective you are at acknowledging, recognizing, communicating with, and engaging donors, the more likely they’ll be to give again and increase their support. When it’s done well, stewardship will not only help raise money, it will create a community of donors who will support your institution for years.
Featuring: Geoff Bartlett, Assistant Vice President for Annual Giving, University at Buffalo
The most productive annual giving programs engage prospects and donors in personal ways. With so many people to engage (and so little time), it’s important to focus your limited “frontline” resources where they will have the biggest impact. Doing so will not only increase annual fund leadership giving today, but it will help to create a strong pipeline and cultivate future major gifts for your institution.
Featuring: Laura McGinley, Senior Director of Annual Giving, New York University
Senior class gift campaigns can play an important role in educating students about the importance of philanthropy and preparing them to be lifelong supporters of their alma mater. Coordinating this effort in an organized and thoughtful way will not only help ensure a positive experience for the student, but it will influence their future decisions about giving back once they become alumni.
Featuring: Maggie Patrick, Director of the Alumni Annual Fund, Carleton College
Most alumni relations and annual giving teams understand that a strong partnership benefits their work, but still struggle with conflicting deadlines, messages, or priorities. And alumni can be confused by overlapping or contradictory messages. Improving collaboration can maximize the impact of your work, create efficiency, and – most importantly – help alumni feel excited, informed, and eager to give back.
Featuring: Gina Fiorillo, Director of Annual Giving, Rutgers University Foundation
Marketing, communications, and media have changed dramatically in recent years. Although direct mail is still a primary driver of donors and dollars, it’s more important than ever to create personalized segments and messages, and to integrate direct mail efforts with other channels. Today’s annual giving programs have the opportunity to develop new strategies and improve results without increasing costs.
Featuring: Colin Hennessy, Executive Director of The Penn Fund, University of Pennsylvania
Airlines and hotels are not the only ones with loyalty programs anymore. In fact, nearly half of annual giving programs now report having a loyalty program. Often promoted alongside (or as part of) gift clubs and donor recognition societies, loyalty programs are an effective way to ensure consistent giving, increase retention rates, and improve the quality and reach of your annual fund’s overall stewardship effort.
Featuring: Skylar Beaver, Director of the Annual Fund, The Spence School
Events are one of the best ways to engage current students and raise their awareness about the impact of giving at your institution. Whether you’re creating small targeted gatherings or finding ways to integrate giving messages into larger campus activities, student philanthropy events are essential when it comes to building a culture of philanthropy and ensuring continued and lifelong alumni support after graduation.
Featuring: Julie LeFebvre, Senior Director of Annual Giving, Louisiana State University Foundation
What’s more important than a donor’s first gift? Their second gift! When someone decides to donate to an organization for the first time, it makes a powerful statement. Unfortunately, that statement can often go overlooked. Recognizing, celebrating, and engaging first-time donors is not only critical to retention rates, but it will help build a community of loyal and consistent supporters for many years to come.