Upcoming Live Webinars

AGN's live interactive webinars provide training from the industry's top annual giving experts and a chance to earn CFRE credit. See below for a list of upcoming live events.

Click here to visit our library of on-demand webinar recordings.

Planning Your Direct Appeal Calendar

July 11, 2017 at 1:00 PM ET (75 minutes)
Featuring: Maria Held, Director of The Smith Fund, Smith College

Is it time to create or revise your calendar of direct appeals? Do you hit the repeat button on your annual fund schedule year-after-year? Have you done some analysis but can’t decide how to apply your findings? A direct appeal calendar is a complex, layered, living document that requires a lot of thought and attention. Getting started can be daunting, but it’s the first step to achieving success and reaching your goals.


Meeting with Donors & Prospects

July 18, 2017 at 1:00 PM ET (75 minutes)
Featuring: Keturi Beatty, Senior Director of Development, University of North Texas

Personal meetings with donors – and prospective donors – are the single most effective way to cultivate meaningful relationships, collect information, and solicit gifts. Whether you’re a new gift officer or an experienced fundraising professional, understanding what you should do before, during and after a visit will help ensure that it’s an enjoyable and fruitful experience for you and your donors.


Recruiting & Retaining Quality Callers

July 25, 2017 at 1:00 PM ET (75 minutes)
Featuring: Kellie Sullivan, Phone Program and Crowdfunding Manager, The University of Texas at Austin

Phonathon programs are increasingly focused on quality over quantity when it comes to student callers. Turnover is expensive, so it’s important to hire students who will not only be effective on the phones, but who will stick around and grow with the program. While every institution’s structure, needs, and culture are unique, an exceptional staff is the best way to keep your call center motivated and productive.


Predictive Modeling for Donor Acquisition

August 8, 2017 at 1:00 PM ET (75 minutes)
Featuring: Rodger Devine, Senior Executive Director of Business Intelligence, University of Southern California

Acquiring new donors can be difficult and expensive for any annual giving program. Fortunately, predictive modeling can make the challenge of converting non-donors into donors easier and more efficient. Creating and applying a simple scoring system can help you determine which non-donors are most likely to respond to direct appeals and which marketing channels will yield the highest return for various segments.


Engaging Student Volunteers in Fundraising

August 15, 2017 at 1:00 PM ET (75 minutes)
Featuring: Sara Prince, Director of Annual Giving and Student Programs, Kansas State University Foundation

Student volunteers are the cornerstone of a solid student philanthropy program. Identifying the right student leaders and supporting them through committees, councils, and foundations will not only generate awareness about fundraising across the entire student body, but it will help to prepare the alumni leaders of tomorrow and cultivate a culture of philanthropy on your campus.


Fundamentals of Data-Driven Annual Giving

September 7, 2017 at 1:00 PM ET (75 minutes)
Featuring: Adam Bradley, Lead Director of Annual Giving, The University of Michigan

You don’t have to be a rocket scientist to appreciate that data is the fuel of every successful annual giving program. Understanding which data points and metrics are most relevant, and knowing how to maintain and use the information inside your database, is the key to developing effective annual giving strategies and continually improving the performance of your programs.


Planning a Successful Giving Day

September 12, 2017 at 1:00 PM ET (75 minutes)
Featuring: Emily Hilber, Executive Director of the Annual Fund, Rice University

They may be one day of giving, but they take months of planning. Giving Days are not only a powerful way to foster excitement about giving; they provide a valuable tool to highlight the importance and impact of donor support. In addition to generating donors and dollars, Giving Days encourage collaboration among schools, units, and departments while strengthening a culture of philanthropy on and off campus.


Transitioning Students to Young Alumni Donors

September 19, 2017 at 1:00 PM ET (75 minutes)
Featuring: Julia Miller, Director of Young Alumni, Student Philanthropy and Digital Fundraising, Northwestern University

The first years after graduation are a critical time in defining the lifelong relationship that alumni will have with their alma mater. When students understand the value of belonging to an alumni network and are informed about the importance of giving back, they will continue to be connected, engaged, and supportive members of the alumni community for years to come.


Successful Class Agent Programs

September 26, 2017 at 1:00 PM ET (75 minutes)
Featuring: Jocelyn Kane, Managing Director of Annual Giving, Yale University

Class agent programs can be an effective way to boost alumni participation and generate much-needed annual support for your institution, engage alumni volunteers, and cultivate leadership donors. Recruiting the right class agents and developing programs to support them will not only ensure fundraising success in the near-term, but it will enhance a culture of philanthropy on your campus for years to come.


Marketing a Giving Day

October 3, 2017 at 1:00 PM ET (75 minutes)
Featuring: Emily Hilber, Executive Director of the Annual Fund, Rice University

A Giving Day requires more than just a website and an ad in the alumni magazine. It necessitates a comprehensive marketing strategy that will raise awareness and generate excitement before and during the event. An effective plan needs to be developed in advance, integrated with ongoing programs, and executed to ensure that constituents and supporters are prepared to participate when the day comes.


Using Social Media to Solicit Alumni

October 12, 2017 at 1:00 PM ET (75 minutes)
Featuring: Julianne Troyer, Director, Participation & Engagement, Stanford University

Social Media isn’t just a great way to engage and communicate with alumni. It can also be an effective way to solicit donations. By utilizing Facebook, Twitter, Snapchat and other social channels, annual giving programs can reach alumni with compelling content and messages. These communications can increase awareness about the impact of philanthropy while generating support for your institution.


Employee Giving Campaigns

October 17, 2017 at 1:00 PM ET (75 minutes)
Featuring: Meredith Johnston, Senior Director of Development, The University of California, Riverside

Employee giving campaigns help to raise money for your annual fund and can be instrumental in creating a culture of philanthropy for your institution. Whether you’re just starting out or you’re refining your existing efforts, ensuring you have a strong employee giving program can improve collaboration between departments, strengthen a sense of community, and broaden your base of support.


Stewarding Giving Day Donors and Volunteers

October 24, 2017 at 1:00 PM ET (75 minutes)
Featuring: Emily Hilber, Executive Director of the Annual Fund, Rice University

The work isn’t over when your Giving Day comes to an end. Following up with donors and volunteers after a Giving Day to report results, acknowledge their contributions, and describe the impact of the event’s collective efforts will make sure that everyone’s support continues for many years to come, and will help to ensure next year’s Giving Day is an even bigger and more widespread success.


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