Mining Social Media DataDate: July 16, 2015 at 1:00 PM ET (75 minutes)
Instructor: Tim Ponisciak, Director of Graduate Alumni Relations, The University of Notre Dame
Cost: $345 | AGN Plus Members register for FREE!
OVERVIEWAnnual Giving and Alumni Relations programs today are thinking outside of their own databases. Today, social media not only provides a great tool for engaging and communicating with alumni, donors, and volunteers, but it can also provide access to information that's even more current, accurate and relevant than what you already have. Mining social media data can tell you where your constituents are, what they're doing, and how they feel. Register online to learn how to use social media data to inform your annual giving and alumni relations strategies.
WHAT YOU WILL DISCOVER
- Methods for identifying potential donors and volunteers through social media
- Guidelines for monitoring social media content to determine which topics and tones will resonate with your alumni and donors
- Tactics for analyzing and reporting on social media activity
- Examples that have worked at other institutions
- And more
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