Special Reports

As the world’s leading authority on annual giving, AGN is dedicated to discovering trends and best practices from educational and other nonprofit institutions across the United States and around the world. Through its surveys and ongoing market research, AGN regularly produces case studies and special reports and makes them available to its member institutions as a benefit of their membership.

More than 300 colleges, universities, and independent schools participated in AGN’s 2017 Survey of Annual Giving Programs, which evaluates strategic priorities, staffing levels, budget allocation, and return on investment from across the industry. An executive summary of the study’s key findings will be available in early 2018. In addition, all AGN Plus Members who completed the survey will receive a customized benchmarking report that compares key performance metrics to a cohort of peer institutions. See below for a list of AGN’s past research studies and benchmarking reports.

For more information, please email us at [email protected] or call 888.407.5064.


2016 Trends & Best Practices Report – This report highlights the findings and information from more than 25 live interactive webinars offered by AGN in 2016, including data from event poll results, additional research, and useful examples from the presentations.


2015 Salary & Professional Development Report – This survey of 870 actively-employed annual giving professionals identifies their characteristics, pinpoints obstacles to their success, and establishes salary benchmarks.


2014 Survey of Annual Giving Leaders Report – This survey of over 200 annual giving program leaders addresses many relevant questions in the field of annual giving, including: are donors or dollars a bigger priority for annual giving programs today, what ROI should you expect for your direct mail program, and much more.


2013 Survey of Annual Giving Leaders Report – This survey of annual giving program leaders at more than 175 U.S. educational institutions identifies characteristics, trends, and priorities in the field of annual giving. The key findings of the survey are outlined in this report and reflect results for each program in the most recently completed fiscal year.


2012 Survey of Annual Giving Programs – This survey of 262 annual giving programs identifies common characteristics, trends, and strategic priorities in the field of annual giving. Responses were collected from annual giving professionals who are actively employed at nonprofit organizations.