Special Report: Drivers of Annual Giving Success

Published on 04/25/2018

In 2017, AGN conducted a survey of more than 300 annual giving professionals at educational institutions in order to assess the challenges and opportunities facing annual giving programs today. Comparing responses of the most successful programs to the general population, this report identifies productivity drivers and addresses the following questions:

  • What portion of fundraising totals typically come through the annual fund?
  • Do face-to-face donor meetings really matter?
  • Are there benefits to giving days beyond donors and dollars?
  • Is recurring giving a silver bullet?
  • How much should be spent on professional development for staff?
  • And more!

 

Special Report: Annual Giving Trends & Best Practices

Published on 04/25/2017

In 2016, AGN surveyed more than 1,000 annual giving professionals during its live training webinars in order to identify the latest trends and best practices in annual giving. This report summarizes that research and highlights ideas and examples from educational institutions throughout the industry, and addresses the following questions:

  • Who are the most important constituencies to engage?
  • What are the most common marketing tactics?
  • When should annual fund officers collaborate with major gift officers?
  • Why are data and analytics so important to annual giving success?
  • How are annual giving programs stewarding their donors?
  • And more!

 

Special Report: Salary & Professional Development Survey

Published on 04/25/2016

In 2015, AGN completed a survey of more than 870 annual giving professionals at educational institutions in order to identify their experience levels, establish salary benchmarks, and understand their perspectives related to professionals development. Based on their responses, this report addresses the following questions:

  • Which positions pay the highest salaries?
  • How does compensation vary by role and institution type?
  • Which advanced degrees provide the biggest advantage?
  • How much experience is needed to take the next step?
  • Where’s the best place to look for career advice?
  • And more!

 

Special Report: Annual Giving Leadership Survey

Published on 04/25/2015

In 2014, AGN completed a survey of more than 200 annual giving program leaders from educational institutions in order to uncover the highest priorities and the most significant trends in annual giving today. Based on their responses, this report provides a perspective on today’s industry leaders and addresses the following questions:

  • Which are the biggest priorities for today’s annual giving programs?
  • Are phonathons adapting to the mobile migration?
  • What ROI should you expect for your direct mail program?
  • Can giving days and crowdfunding really improve results?
  • How much do front-line gift officers help to raise more money?
  • And more!

 

Special Report: Annual Giving Program Survey

Published on 04/25/2014

In 2013, AGN completed a survey of more than 175 annual giving professionals at educational institutions in order to identify the most common characteristics and strategies in annual giving today. Based on their responses, this report provides a snapshot of the industry’s current landscape and addresses the following questions:

  • Why is it important to keep sending direct mail?
  • Is there a benefit to increasing gift club levels?
  • Will offering premiums increase new donor acquisition?
  • Can donor loyalty programs boost donor retention rates?
  • What factors impact phonathon ROI?
  • And more!