Special Report: Annual Giving Trends & Best Practices
In 2016, AGN surveyed more than 1,000 annual giving professionals during its live training webinars in order to identify the latest trends and best practices in annual giving. This report summarizes that research and highlights ideas and examples from educational institutions throughout the industry, and addresses the following questions:
- Who are the most important constituencies to engage?
- What are the most common marketing tactics?
- When should annual fund officers collaborate with major gift officers?
- Why are data and analytics so important to annual giving success?
- How are annual giving programs stewarding their donors?
- And more!