Special Report: Annual Giving Leadership Survey
In late 2014, AGN completed a survey of more than 200 annual giving program leaders from educational institutions in order to uncover the highest priorities and the most significant trends in annual giving today. Based on their responses, this report provides a perspective on today’s industry leaders and addresses the following questions:
- Which are the biggest priorities for today’s annual giving programs?
- Are phonathons adapting to the mobile migration?
- What ROI should you expect for your direct mail program?
- Can giving days and crowdfunding really improve results?
- How much do front-line gift officers help to raise more money?
- And more!