Director of Annual Giving

Posted on 07/12/2018

Virginia Military Institute (VMI)

Lexington, VA

Job purpose

The VMI Foundation, invites applications for a full-time Director of Annual Giving. Reporting to The Chief Operating Officer of the VMI Foundation, the Director of Annual Giving has direct responsibility for planning, implementing, and evaluating an aggressive program to increase operational support for VMI, including but not limited to the unrestricted Foundation Fund and the Keydet Club Scholarship Fund. The Director will design, implement, analyze and continuously refine the Annual Giving program using industry best practices and a data-driven approach. The Director leads an integrated staff of 3 responsible for a comprehensive program that includes personal, telephone, email, social media, and direct mail solicitation of alumni, parents, and friends of VMI while collaborating with colleagues within the Foundation, the Keydet Club and Communications.  


  • Develop a coordinated matrix of communication and solicitation strategies involving email, direct mail, phone/mail, personal visitation, volunteer engagement, and social media all focused on continuing the tradition of support for the operational funds.(25%)
  • Determine annual giving goals for the Alumni Agencies, and build strategic and tactical plans for achieving these goals. (15%)
  • Create, develop and execute a highly effective and sustainable volunteer component within annual giving program. (10%)
  • Responsible for effective and coordinated marketing, messaging, segmentation, solicitation, acknowledgement, stewardship and analysis of all annual giving programs including the Foundation Fund, Institute Society, Friends of Preston Library, Stonewall Jackson House, and the Society of VMI Family and Friends. (10%)
  • Coordinate and work effectively with the Reunion, Keydet Club and Major Gifts teams to gain strong participation in annual giving, building strategies for moving donors to higher giving levels. (10%)
  • Manage the VMI Call Center and solicitation program by setting policies and guidelines for calling strategies, and overseeing operations plans, segmentation, and ask levels. (10%)
  • Oversee acknowledgment process and work with accounting to develop procedures and processes for proper gift recording and coding of leadership donors. (5%)
  • Closely coordinate with the leadership of the Parents Council, the Development Committee of the Council and the Board of Trustees Annual Giving Subcommittee of the Development Committee. (5%)
  • Perform the full range of supervisory duties for the Annual Giving staff. (10%)


  • Four to seven years’ experience in a related role with increasingly responsible development experience.
  • Demonstrated knowledge of fundraising principles and practices, marketing and communications, and budget management.
  • Demonstrated analytical and fundraising skills with the ability to recognize opportunities and develop strategies to attain goals.
  • Demonstrated success in solicitation of donors, as well as, identification, cultivation and stewardship.
  • Demonstrated record of successful collaboration with multiple constituencies, including donors, volunteers and colleagues.
  • Ability to operate in an organized manner. Ability to react and adapt to changing situations appropriately while working in a deadline driven environment.
  • Ability and interest in managing, developing, motivating, and mentoring volunteers and staff.
  • Ability to think creatively with an openness to new ideas and their implementation.
  • Strong interpersonal skills and excellent communication (written, verbal and presentation) skills.
  • Understanding of database management, gift processing and donor relations.
  • Proficiency in use of computer and work-related software programs; strong functional skill in web-based research applications; knowledge and experience with Blackbaud’s Raiser’s Edge preferred.
  • Bachelor’s degree.

Salary Range: $78,000-$90,000

To Apply: Qualified candidates should email a cover letter and resume to [email protected] with the subject line: “VMI Director of Annual Giving.”

This is a full-time position with a generous benefits package, retirement plan and competitive starting annual salary based on qualifications and experience.

Founded in 1839, Virginia Military Institute is the nation’s oldest state-supported military college. Consistently ranked among the top public liberal arts colleges in the nation by both U.S. News and World Report and Money Magazine, VMI offers bachelor of Arts and Bachelor of Science degrees in 14 majors. It is the mission of VMI to prepare honorable and dedicated leaders ready for the challenges of 21st-century citizenship. VMI is within walking distance to historic downtown Lexington, VA, a popular tourist destination.

The VMI Alumni Agencies inform, engage and inspire VMI alumni, family and friends to support the institute.

VMI is an Equal Opportunity Employer and does not discriminate against anyone because of race, color, religion, national origin, political affiliation, sex, age or disability.

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