Associate Director of Annual Giving, Marketing
Virginia TechBlacksburg, VA
Virginia Tech is looking for an Associate Director of Annual Giving, Marketing to lead and execute a best in class annual giving direct marketing program to increase revenue and alumni giving participation from 15% to 22% by 2022. The Associate Director will manage a team of four direct reports and collaborate with fundraising channel experts who are part of a transparent, innovative, high performing, and close knit team culture.
This role is a leader at Virginia Tech who will help tackle one of the biggest challenges in higher education fundraising today: increasing alumni participation while also growing revenue. The Associate Director is the key operational and strategic partner reporting to the Director of Annual Giving. This role will have wide creative and tactical freedom to build omni channel fundraising campaigns through new and traditional media. The Associate Directors leads the annual giving direct marketing team which will build and manage integrated fundraising marketing campaigns, determine a goal achieving segmentation strategy, optimize channel performance, and report results to leadership.
The Associate Director is a pivotal collaborator and self-starter who will be responsible for driving Advancement and other campus partners supporting integrated annual giving marketing efforts and build a pipeline of private support for the university, colleges, and other key programs. This role is at the center of annual giving and should be a solutions oriented thought leader ready to help shape a successful strategy of the future here at Virginia Tech and Advancement.
Virginia Tech is an EOE employer.
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