Director – Annual Giving

Posted on 12/14/2018

Massachusetts College of Art and Design

Boston, MA

Job Description / Statement of Duties

Reporting to the Executive Director and working closely with the Annual Giving Coordinator, the Director of Annual Giving is responsible for the planning, strategic execution, and management of a comprehensive annual giving program, including developing a coordinated matrix of communications and solicitation strategies involving direct mail appeals, e-appeals, planned giving appeals, stewardship communications, phonathon, and student philanthropy.

The Director of Annual Giving will grow annual revenue and shape a sustainable tradition of annual support. The Director of Annual Giving supports greater development campaign goals, focuses on building the donor pipeline for the College, and works closely with the entire Institutional Advancement team to steward and solicit contributions via appeals and communications.

The Director of Annual Giving is responsible for an annual budget and supervises the Annual Giving Coordinator. They may also supervise student employees.

Essential Job Duties:

Fundraising Appeals (70%)

  • Provides leadership and strategy for the administration, implementation, management, and evaluation of MassArt Annual Giving fundraising efforts, including both unrestricted and restricted annual contributions.
  • Develop, design, and implement a strategic and comprehensive annual fundraising plan to expand unrestricted and restricted funds raised including goals, timelines, and sources of funding. This marketing plan will cover a multi-channel approach to direct mail, planned giving, stewardship, phonathon, and online giving, including the development of themes and creating a unified case statement.
  • Segment pools of donors to ensure accurate ask amounts are sought from each constituency and the message to each constituency group is appropriately tailored
  • Work closely with the Annual Giving Coordinator to ensure phonathon and student philanthropy efforts fit within the annual fundraising plan, support overall appeal strategy, and consistent ask amounts across channels.
  • Oversee and execute annual solicitations for annual fund appeals, board appeals, email fundraising efforts, and planned giving appeals. Develop and implement targeted strategies to increase alumni giving rates through special events, appeals, e-mail solicitations, and social media platform communications.
  • Plan and execute Day of Giving with the Annual Giving Coordinator and Web Producer, including timelines, goals, social and web presence, and volunteer outreach/management.
  • While coordinating the development of fundraising collateral and constituent group mailings, work effectively and in partnership with Marketing and Communications.

Planned Giving (10%)

  • Develop and implement an annual Planned Giving marketing plan designed to inform and convert alumni to enter the Planned Giving pipeline.
  • Coordinate with Executive Director of Annual Giving & Campaign Director to identify prospects and develop donor pipeline
  • Development of a recognition program/event for existing Planned Giving donors

Donor Stewardship (10%)

  • Develop and execute a comprehensive stewardship plan.
  • Ensure that endowed and annual scholarship and award donors receive information about their student recipients and fund balances
  • Work closely with the Foundation Controller to create and send fund reports and pledge reminders to donors
  • Work closely with the Annual Giving Coordinator to develop annual creative thank you notes to Annual Fund donors
  • Stay abreast of opportunities for scholarship and general donor engagement (e.g. student exhibitions, studio tours, lectures etc.) and communicate to Executive Director of Annual Giving & Campaign Director
  • Coordinate with Executive Director of Annual Giving & Campaign Director to identify prospects, develop, and steward donor pipeline

Data Management (5%)

  • Create and produce reports measuring progress towards meeting fundraising goals. This includes restricted and unrestricted gifts and year to date pledge tracking
  • Employ best practices to ensure data is accurate.
  • Work closely with the Director of Advancement Services to maintain donor and alumni data.
  • Review detailed analytics to inform decisions and develop best practices
  • Prepare reports and segmentation analysis
  • Coordinate with Fundraising Events, Alumni Relations and other colleagues to ensure the most up-to-date and accurate data is entered into CRM

Other Responsibilities (5%)

  • Work closely with the Executive Director of Annual Giving & Campaign Director to ensure Annual Giving efforts and Alumni Relations efforts are unified throughout the year
  • Coordinate annual fundraising strategies with other department leaders in major gifts, alumni relations, corporate relations, advancement services, and grants
  • Work in tandem with colleagues on annual giving cultivation, stewardship, and other events as required

Promote the University’s commitment to diversity, collegiality, and service excellence by:

  • Build effective partnerships with co-workers throughout the University by freely sharing appropriate information and providing assistance when needed.
  • Ensuring optimum service to all internal and external partners in response to all requests for service and information.
  • Maintaining an environment that is welcoming to persons of all backgrounds, nationalities, and roles.

Required Minimum Qualifications:

  • Bachelor’s degree
  • Minimum of 3 years of experience working in the development field.
  • Experience growing annual fund programs through multi-channel marketing/fundraising efforts

Other Considerations

  • Outstanding strategic thinking skills and the ability to build support for the college’s vision of the future
  • Proven leadership and the ability to work collaboratively and professionally with colleagues
  • Strong analytical, communication, and interpersonal skills
  • Outstanding writing and computer skills
  • Proven ability to work cooperatively in a collaborative environment
  • Strong organizational skills, as a variety of activities are completed concurrently
  • A background or experience in the arts
  • Adobe Creative Suite
  • A deep appreciation for and an ability to successfully articulate the educational mission and aspirations of Massachusetts College of Art & Design.
  • Design and contractual negotiations with vendors. Will have final authority and make organizational funding decisions
  • Experience maintaining a budget
  • Willingness to work flexible hours, including some evening and weekend hours

Special Instructions to Applicants

Required Documents to Submit:

  • 2-4 Sample appeals that you had a hand in creating.
  • Fundraising letter complete with solicitation

​Criminal Offender Record Information (CORI) check relative to prior criminal convictions and pending cases, as well as Sex Offender Registry Information (SORI) checks relative to prior sexual offenses committed as an adult or juvenile will be conducted on the final candidate prior to an offer of employment. MassArt requires specific written authorization to conduct background checks. Failure to provide such authorization shall preclude your application from receiving further consideration.​

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