Senior Director of Annual Giving

Posted on 12/12/2017

Jefferson Health

Philadelphia, PA

Primary Function:

This position reports to the Assistant Vice President of Annual Giving and is responsible for planning, implementing, managing, and evaluating a comprehensive annual giving program focused on shaping a sustainable tradition of annual support from patients and friends on behalf of the Jefferson Health clinical enterprise.

Essential Functions:

  • Responsible for the strategic development, implementation and evaluation of all elements of the patient annual giving program as well as assist with major gift prospect identification and developing fundraising strategies for annual and capital campaigns and special projects. Specific duties include:
    • Implement and manage all patient solicitations annually through direct mail, email, online giving, crowdfunding, social media and personal contact with donors.
    • Create and oversee the development of mail and email appeals, online giving strategies such as crowdfunding and other innovative methods, and other creative pieces like collateral materials for patient distribution across the enterprise.
    • Oversee all community/third-party fundraising activity for all Jefferson Hospitals including the management of a Community Fundraising Manager.
    • Manage and oversee the Direct Marketing Manager who supports annual giving activities for Jefferson-Abington Health, Aria, Kennedy and other future health partners.
    • Coordinate with development offers and clinical staff such as physicians and nurses to assist with patient solicitations.
    • Maintain annual giving program budget and track all expenditures including coordinating with outside vendors such as printers, writers, postal service and consultants.
    • Work closely with the Office of Institutional Advancement and its gift officers including but not limited to Donor Relations/Stewardship.
  • Direct the implementation and coordination of a comprehensive patient-based annual giving program by strategically identifying, qualifying, cultivating and soliciting annual, gifts for Jefferson Health to meet the philanthropic objectives of Jefferson Health using the policies and procedures established by Institutional Advancement for best practices.
  • Develop an annual giving team which will support the needs of the entire Jefferson Health enterprise including but not limited to Jefferson-Abington Health, Aria, Kennedy, Methodist, etc. in order to support community hospital fundraising needs while maximizing efficiency and reducing redundancy.
  • The Senior Director oversees the implementation of fundraising initiatives across the enterprise for both direct and indirect reports.
  • In collaboration with the OIA Donor Relations/Stewardship team, the Senior Director works to ensure that annual gifts are stewarded according to industry best practices.
  • Generate financial and analytical reports to Institutional Advancement management as well as other Jefferson community hospitals and departments on status of the patient annual giving program as well as specific funds, appeals and initiatives.
  • Maintain VIP records, do not mail address files, etc. in database.
  • Various other duties as assigned.
  • Guided by Jefferson’s mission, organizational culture, values, and vision for the future, provide inspirational fundraising leadership through teamwork, collaboration, and loyalty.

Educational / Training Requirements:

Bachelor’s degree required, advanced study or additional degree in a related field is helpful.

Certificates, Licenses, and Registration:

Driver’s License

Experience Requirements:

  • A minimum of three to five (5-7) years of progressively responsible experience in direct marketing or annual giving fundraising.  Experience at a hospital or an academic health sciences center preferred.
  • Proven experience in cultivating and maintaining relations with donor prospects.
  • Ability to identify, cultivate, solicit and close gifts with annual gift prospects.
  • Strong interpersonal skills and the ability to work well with both internal and external constituencies.
  • Ability to develop and manage projections and a budget.
  • Ability to supervise various fundraising programs and individuals.
  • Experience with fundraising database software systems and Microsoft Office.
  • Excellent oral, written, interpersonal and communication skills.
  • Willingness and ability to travel.

Additional Information:

  • Review and asses wealth screening results at all initial rating levels to validate identified matches.
  • Produce and distribute reports needed in order for Health and Central Advancement leadership to monitor and evaluate effectiveness of the program according to an agreed upon schedule.
  • Develop and maintain a thorough understanding of HIPAA, and adhere to UCI policy and HIPAA regulations to maintain the security of electronic Personal Health Information that is available through the prospecting reports and other sources.

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