Associate Director of Annual Giving

Posted on 12/03/2018

Fuller Theological Seminary

Pasadena, CA

Brief Description:

The Associate Director of Annual Giving’s primary responsibilities are the strategic execution and management of a comprehensive annual giving program which engages the seminary’s main constituencies of students, employees, alumni and friends.

The Associate Director Annual Giving is responsible for developing a coordinated matrix of communication and solicitation strategies involving email, direct mail, phone/mail, mid-tier cultivation and major gift efforts, all focused on shaping a sustainable tradition of annual support. He/she is responsible for ensuring that the seminary is a leader among peers as measured externally in terms of total dollars, percentage participation, consistency of giving, average gift size, and donor retention.

The ideal candidate will have strong communication and writing skills and experience working with different communication channels, especially social media and digital. He/she will have a vision for how to create a robust annual giving program at the seminary and the tenacity and drive to move things forward. He/she should be results-oriented and open to continually learning to improve and strengthen the program. As a member of the Development leadership team, the Associate Director of Annual Giving must have graciousness and finesse in working with other departments. This position reports to the Executive Director of Development for Leadership Gifts and Systems Administration.

Principal Duties / Responsibilities:

Essential Functions

  • Determine annual giving goals with Executive Director and build comprehensive strategic and tactical plans for achieving these goals. Formulate and oversee execution of a communications program supporting annual giving goals
  • Focus on effective communication and solicitation activities within specific market segments identified as having potential for the greatest growth
  • Oversee all annual giving and related development services and programs including calling program, student philanthropy, faculty/staff campaigns, report writing and generation, and all additional aspects of the seminary’s constituent relations software
  • Working with the Executive Director, oversee integration between mid-tier giving and major gifts team for moving donors to higher giving levels
  • Working with the Director of Stewardship and Donor Relations to establish stewardship plans, messaging, and communication strategies for various touchpoints and
  • Analyze constituency pool and donation trends and patterns to effectively segment donors to promote retention and upgrades
  • Provide budget management for annual giving
  • As appropriate, partner with Executive Director of Alumni Relations to create and implement ways to engage alumni in a culture of philanthropy and giving back to Fuller
  • As appropriate, partner with Communications & Marketing to ensure all creative production and photography align with the larger Fuller brand
  • As appropriate, partner with Communications & Marketing to execute and lead social media strategy including ads and promoted posts
  • Set goals, develop strategy and coordinate projects including working with writers, design team, data analysts, and direct mail and digital marketing
  • As appropriate, partner with Donor Services/ITS to continue to develop suite of reports for mass and middle donor fundraising efforts, as well as ensure quality constituent data entry and
  • Responsible for measuring success of projects and overall program in terms of metrics like total dollars raised, new donors acquired and ROI
  • Manage annual giving budget including negotiating contracts with mail houses, online giving software and other vendors

Secondary Functions

  • Remain up-to-date on current fundraising, direct marketing, and caller management programs and procedures being used in the higher education sector
  • Work cooperatively with other Development team members, including office personnel, sharing office duties as required

Knowledge and Skills Required:

  • Bachelor’s degree required, Master’s degree preferred
  • 5 years of development/fundraising experience
  • 1-2 years in a higher education setting preferred
  • Experience working with digital fundraising and alumni relations programs preferred
  • Ability to work on multiple projects simultaneously
  • Ability to work well under pressure with a variety of personalities and demands, and to succeed in a variety of social settings
  • Strong analytical skills and the ability to think creatively to solve problems
  • Proven managerial and oral and written communication skills
  • Computer proficiency in MS Word and Excel and ability to learn new computer
  • Banner knowledge preferred
  • Flexible work hours required, including evenings
  • Commitment to the theological perspective, community standards, and mission of the seminary as set forth in relevant Fuller statements
  • Ability to maintain confidentiality of all donor/constituent information

Additional Remarks:

  • This position requires a background and credit check
  • Must be willing to abide by Fuller community-standards/
  • Reports to the Executive Director of Development for Leadership Gifts and Systems Administration

To apply, visit:

Fuller Theological Seminary is an Equal Employment Opportunity/Affirmative Action employer. To the extent required by law, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran  status. As a religious institution, Fuller Theological Seminary is permitted and reserves the right to prefer employees or prospective employees for certain positions on the basis of religion.

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