New Book: Ideas for Annual Giving
Dan Allenby’s new book – Ideas for Annual Giving: Pea Pods, Parachutes and Other Designs for Boosting Alumni Participation – offers practical guidance and playful metaphors to provide readers with a modern (yet timeless) “design” for building an effective annual giving program. Through real-world techniques, examples and tips, this publication shows how to increase annual fund revenues and elevate the number of alumni who make charitable gifts ever year.
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For two decades, Dan Allenby has helped many of the world’s leading annual giving programs to recruit and train staff, design strategy, and assess performance. In 2010, he founded Annual Giving Network (AGN) – the world’s leading resource for annual giving programs. With a network of over 40,000 annual giving professionals, AGN is dedicated to bringing the industry’s top experts and current best practices to educational and nonprofit institutions.
A recipient of the prestigious CASE “Crystal Apple” award for teaching excellence, Allenby is an internationally recognized expert on annual giving. He has chaired CASE’s Institute for Senior Annual Giving Professionals and its Annual Giving Workshop for five collective terms and served on the faculty for CASE’s Summer Institute in Educational Fundraising. He received an MBA from Boston College and a BA from James Madison University, and is certified in the Management of Communication Organizations by Tufts University.
Here’s what people are saying:
“Ideas for Annual Giving is a terrific resource for understanding—and thriving in—annual giving in the 21st century. Dan Allenby captures the relevance, necessity and strategic importance of reimagining how we approach annual giving in an era of declining alumni participation and many competing philanthropic interests. This book is a must-read for newcomers to the advancement profession and is full of salient nuggets for even the most seasoned professional.”
– Matthew T. Lambert, Vice President for University Advancement – College of William & Mary
“Dan Allenby is both a student of and a leader in the field of annual giving, and he has established himself as one of the true thinkers in the discipline. Ideas for Annual Giving is a terrific compilation of thoughts and tactics that reinforces the importance of the annual giving function in our comprehensive programs. Allenby provides strategy but also the philosophy that is the cornerstone of the annual giving enterprise.”
– Fritz W. Schroeder, Vice President for Development & Alumni Relations – Johns Hopkins University
“Dan Allenby is arguably the nation’s most highly regarded expert on the topic of annual giving. His Annual Giving Network (AGN) and accompanying programming is a sought-after resource for thousands of advancement professionals and volunteers. Ideas for Annual Giving is full of insights and how-to ideas for starting and enhancing an annual giving program. This book will become a standard reference on the bookshelves of advancement professionals nationwide.”
– Michael J. Morsberger, Vice President for Advancement – University of Central Florida
“Today’s advancement professionals are hungry for creative, innovative and provocative strategies to drive annual giving. Strategic prospect engagement and growth in alumni participation are essential for organizations cultivating the pipeline for sustainable growth in philanthropy. In Ideas for Annual Giving, Dan Allenby delivers across the board, providing clear, tangible and thought-provoking strategies to elevate annual giving in any organization. A must-read!”
– Micki L. Kidder, Associate Vice President for Development – University of Notre Dame
“If fundraising is the noble process of creating philanthropists—and annual giving is college years—then Dan Allenby is the professor that we all wish we had. In this time of challenging alumni participation and giving uncertainty, Ideas for Annual Giving is the book we all need. No one is more connected to the pulse of 21st-century annual giving than Allenby.”
– Joshua M. Birkholz, Principal – Bentz Whaley Flessner
To learn more about how Dan Allenby and AGN’s team of annual giving experts can help improve your annual giving efforts, contact [email protected] or 888.407.5064.