On-Demand Recordings

AGN's webinars provide training from the industry's top annual giving experts and many offer a chance to earn CFRE credit. See below for a list of archived webinars.

Click here for upcoming live interactive webinars.

Transitioning Students to Young Alumni Donors

Recorded on September 19, 2017
Featuring: Julia Miller, Director of Young Alumni, Student Philanthropy and Digital Fundraising, Northwestern University

The first years after graduation are a critical time in defining the lifelong relationship that alumni will have with their alma mater. When students understand the value of belonging to an alumni network and are informed about the importance of giving back, they will continue to be connected, engaged, and supportive members of the alumni community for years to come.


Planning a Successful Giving Day

Recorded on September 12, 2017
Featuring: Emily Hilber, Executive Director of the Annual Fund, Rice University

They may be one day of giving, but they take months of planning. Giving Days are not only a powerful way to foster excitement about giving; they provide a valuable tool to highlight the importance and impact of donor support. In addition to generating donors and dollars, Giving Days encourage collaboration among schools, units, and departments while strengthening a culture of philanthropy on and off campus.


Fundamentals of Data-Driven Annual Giving

Recorded on September 7, 2017
Featuring: Adam Bradley, Lead Director of Annual Giving, The University of Michigan

You don’t have to be a rocket scientist to appreciate that data is the fuel of every successful annual giving program. Understanding which data points and metrics are most relevant, and knowing how to maintain and use the information inside your database, is the key to developing effective annual giving strategies and continually improving the performance of your programs.


Engaging Student Volunteers in Fundraising

Recorded on August 15, 2017
Featuring: Sara Prince, Director of Annual Giving and Student Programs, Kansas State University Foundation

Student volunteers are the cornerstone of a solid student philanthropy program. Identifying the right student leaders and supporting them through committees, councils, and foundations will not only generate awareness about fundraising across the entire student body, but it will help to prepare the alumni leaders of tomorrow and cultivate a culture of philanthropy on your campus.


Predictive Modeling for Donor Acquisition

Recorded on August 8, 2017
Featuring: Rodger Devine, Senior Executive Director of Business Intelligence, University of Southern California

Acquiring new donors can be difficult and expensive for any annual giving program. Fortunately, predictive modeling can make the challenge of converting non-donors into donors easier and more efficient. Creating and applying a simple scoring system can help you determine which non-donors are most likely to respond to direct appeals and which marketing channels will yield the highest return for various segments.


Recruiting & Retaining Quality Callers

Recorded on July 25, 2017
Featuring: Kellie Sullivan, Phone Program and Crowdfunding Manager, The University of Texas at Austin

Phonathon programs are increasingly focused on quality over quantity when it comes to student callers. Turnover is expensive, so it’s important to hire students who will not only be effective on the phones, but who will stick around and grow with the program. While every institution’s structure, needs, and culture are unique, an exceptional staff is the best way to keep your call center motivated and productive.


Meeting with Donors & Prospects

Recorded on July 18, 2017
Featuring: Keturi Beatty, Associate Vice President of Institutional Advancement, Texas A&M University - Commerce

Personal meetings with donors – and prospective donors – are the single most effective way to cultivate meaningful relationships, collect information, and solicit gifts. Whether you’re a new gift officer or an experienced fundraising professional, understanding what you should do before, during and after a visit will help ensure that it’s an enjoyable and fruitful experience for you and your donors.


Planning Your Direct Appeal Calendar

Recorded on July 11, 2017
Featuring: Maria Held, Director of The Smith Fund, Smith College

Is it time to create or revise your calendar of direct appeals? Do you hit the repeat button on your annual fund schedule year-after-year? Have you done some analysis but can’t decide how to apply your findings? A direct appeal calendar is a complex, layered, living document that requires a lot of thought and attention. Getting started can be daunting, but it’s the first step to achieving success and reaching your goals.


Annual Fund Websites & Giving Forms

Recorded on June 20, 2017
Featuring: Mike Gyulai, Executive Director of Annual Giving, University of California, Los Angeles

You don’t have to be a tech-savvy web designer to appreciate the importance of engaging webpages and easy-to-use online giving forms. In fact, everyone who works in annual giving should understand the basic concepts of good digital design and webpage layout, just as they would an effective letter, brochure or reply card.


Alumni Participation Strategies

Recorded on June 13, 2017
Featuring: Meg Weber, Executive Director of Annual Giving, Colorado State University

Alumni participation rates have been decreasing nationally year-over-year for more than two decades leaving annual giving professionals under pressure to stop the decline at their own institutions. Fortunately, some programs have found ways to buck the trend by combining traditional approaches with new and innovative techniques.


Cultivating Young Alumni Leadership Donors

Recorded on June 6, 2017
Featuring: Colin Hennessy, Executive Director of The Penn Fund, University of Pennsylvania

In addition to encouraging broad-based participation by recent graduates, annual giving programs are responsible for engaging and preparing the next generation of major donors. Although identifying and cultivating relationships with young leaders requires a special touch and a unique approach, doing so can ensure high returns for your institution long into the future.


Storytelling in Annual Giving

Recorded on May 23, 2017
Featuring: Gina Fiorillo, Director of Annual Giving, Rutgers University Foundation

Annual Giving programs often tell stories. Good storytelling can help capture a donor’s attention, tap into their emotions, and convey the impact that philanthropy has on an institution and its mission. Through written, verbal and visual communications, stories are an important tool for developing broad-based appeals, personalizing solicitations, and providing meaningful stewardship.


Auditing Your Annual Giving Program

Recorded on May 16, 2017
Featuring: Laura McGinley, Senior Director of Annual Giving, New York University

Is it time to take a look at your annual giving operation? Assessing the past performance of marketing channels, messages, and key donor segments is an important step toward improving results. Understanding how your program measures up can also help you structure the organization, allocate resources, and make the case for additional investment.


Donor Recognition

Recorded on May 2, 2017
Featuring: Skylar Beaver, Director of Annual Giving, Washington and Lee University

Donor recognition is a critical, yet often overlooked, aspect of annual giving. Whether you’re sending a gift acknowledgement, producing a donor publication, or arranging an event, it’s important to recognize donors in a thoughtful and respectful way. Doing so will help ensure they have a positive experience and increase the likelihood that they’ll continue their support.


Upgrading Donors to Higher Giving Levels

Recorded on April 25, 2017
Featuring: Ben Rupp, Executive Director of Annual Giving, Gettysburg College

One of the most important functions of an annual giving program is to create a pipeline for major gifts. A strong pipeline encourages donors to give regularly and to elevate their support over time. Through personal outreach, broad-based marketing and consistent stewardship, annual giving programs can raise donors’ sights and prepare them to be solicited for a major gift.


Strong Teams and Collaborations

Recorded on April 13, 2017
Featuring: Laura Tepper, Director of Major Gifts, University of Pennsylvania

Annual Giving is a team sport, and successful programs build partnerships both internally and externally. Understanding the unique roles and functions of an annual fund and leveraging support from other advancement and campus units will lead to an increase in annual giving and enhance the performance of the entire advancement operation.


Integrated Multi-Channel Marketing

Recorded on April 4, 2017
Featuring: Meredith Johnston, Senior Director of Development, University of California, Riverside

Today’s annual giving toolkit includes traditional channels like phone and mail, as well as modern digital channels like email and social media. Integrating these channels in a thoughtful and orchestrated way will not only ensure that your appeals reach your most important audiences, but will guarantee that your messages resonate and keep costs under control.


Reunion Giving Programs

Recorded on March 28, 2017
Featuring: Mary Risner, Director of Class Giving and Reunion Programs, University of Pennsylvania

Reunions can be a powerful tool. They provide an opportunity to engage alumni, boost participation, and raise the sights of leadership gift prospects. But they require time, energy and a lot of teamwork. If done right, they not only create a great experience for volunteers and donors, they broaden the base of support and increase the level of fundraising for your organization.


Phonathon Segmentation & Analytics

Recorded on March 14, 2017
Featuring: Heather Greig, Senior Director of Development for Annual Giving, University of Florida

Data can be the difference between a good phonathon and a great one. It can help identify who is most likely to respond, which messages resonate, how callers are performing, and more. As phonathons continue to be a key driver of annual giving in a rapidly changing and competitive industry, it’s essential to use data to develop strategies and inform decisions.


Reactivating Lapsed Donors

Recorded on March 7, 2017
Featuring: Randy Kinder, Senior Director of Annual Giving, University of Alabama at Birmingham

The more time that passes after a donor’s last gift, the less likely s/he will be to give again in the future. Winning back a former contributor is easier said than done. It requires thoughtful segmentation, creative messaging and careful integration of all of your solicitation channels. A successful reactivation strategy is key to achieving your overall annual fund goals.


Parent Giving & Engagement

Recorded on March 2, 2017
Featuring: Anne Murphy, Director of Annual Giving and Advancement Services, Westminster Schools

Parents are an important constituency for annual giving programs at most colleges, universities, and independent schools. With unique characteristics, interests, and motives, it’s important to engage and solicit parents in a personal and compelling way. Designing programs and campaigns that appeal to parents can be a major factor in achieving your overall goals.


Demonstrating ROI in Annual Giving

Recorded on February 14, 2017
Featuring: Nate Cairney, Director of Annual Giving, Northern Arizona University

Often overshadowed by major gifts and other priorities, annual giving programs can find themselves under pressure to measure their productivity and make the case for further investment. That’s why it’s crucial to be able to explain the important role annual giving plays within advancement, and to show the positive return it can yield over the short and long term.


Overcoming Obstacles in Fundraising

Recorded on February 7, 2017
Featuring: Jenny Daigle Benoit, Executive Director of Annual Giving, The Pennsylvania State University

Whether you’re a gift officer or a phonathon caller facing rejection after a solicitation or your institution is simply dealing with a public relations challenge, it’s important to understand how these predicaments may impact your overall fundraising efforts. Knowing how to respond when challenges arise can have a lasting impact on your advancement efforts.


Constructing Donor Challenges

Recorded on January 24, 2017
Featuring: Katie Taylor, Senior Director of Annual Giving & Campaign Management, Kellogg School of Management at Northwestern University

Everyone likes to get a deal or take advantage of a special offer, which is why donor “challenges” – also known as “challenge grants” or “flash campaigns” – can be so effective in fundraising. There are many ways to structure and use challenges to create excitement, motivate donors, and raise a significant amount of money.


Low Cost Ideas for Annual Funds

Recorded on January 17, 2017
Featuring: Missy Kennedy, Director of Annual Giving, University of North Carolina Wilmington

A penny saved is a penny earned… sometimes even more! Effective annual giving tactics don’t necessarily need to cost a lot of time or money. In fact, sometimes the least expensive ideas can end up yielding the biggest results. Take advantage of economical opportunities as often as you can, and spend your valuable resources where they’re needed most.


Testing Direct Appeals

Recorded on January 10, 2017
Featuring: Ramy Rahal, Director of Annual Giving, Franklin & Marshall College

With so many donors out there – and so many ways to engage and solicit them – it can be hard to tell what’s working… and what isn’t. That’s why it’s important to test, not guess. Testing different messages, package designs, segmentation schemes, and solicitations is the best way to determine which new ideas work before spending your valuable time and resources.


Gift Clubs and Societies

Recorded on December 13, 2016
Featuring: Ben Rupp, Executive Director of Annual Giving, Gettysburg College

Everyone likes being a valued member of a worthwhile group. Gift societies are a great way to remind your donors that they belong to something important. Whether you’re working to upgrade someone’s giving level, steward leadership donors or recognize loyal support, gift societies and gift clubs can help you achieve your goal.


Research and Prospect Management

Recorded on December 6, 2016
Featuring: Abby Palsic, Director of Leadership Giving, University of Colorado

Research and prospect management isn’t just a function for major gifts. It’s also important to annual fund leadership giving programs that engage future leaders, strengthen the donor pipeline, and generate operating dollars. Identifying prospects for leadership annual gifts, and organizing them for gift officers, takes constant attention and a well-defined plan.


Email Strategy for Annual Giving

Recorded on December 1, 2016
Featuring: Meg Weber, Executive Director of Annual Giving, Colorado State University

Email has become an essential ingredient in today’s annual giving toolkit. But as your prospect’s inboxes get fuller and fuller, it’s getting harder and harder to make your emails stand out. Understanding the latest email techniques and trends will help you create campaigns that get noticed and opened, while helping to achieve your fundraising and stewardship goals.


Branding for Annual Giving Success

Recorded on November 15, 2016
Featuring: Matt Siegel, Senior Director of Annual Giving Programs, Cornell University

Annual Giving symbolizes something very important for your institution – and your programs need to leverage brands in a thoughtful and strategic way to reflect this. Whether you’re developing a logo or slogan, launching a giving day or special campaign, or simply looking to enhance your collateral, it’s crucial to strengthen and protect the brands that surround your efforts.


Increasing Donor Retention

Recorded on November 8, 2016
Featuring: Colin Hennessy, Executive Director of The Penn Fund, University of Pennsylvania

Donor retention is the cornerstone of a strong annual giving program. But it doesn’t happen on its own. Recognizing consistent support, providing good stewardship and communicating the impact of regular giving are critical when it comes to developing a culture of philanthropy and establishing a community of loyal donors.


Segmentation Strategy

Recorded on November 1, 2016
Featuring: Lacie LaRue, Senior Director of Annual Philanthropy, University of Oregon

One size doesn’t fit all, which is why a good annual giving strategy begins with strong segmentation. Categorizing individual donors and prospects into relevant groups is the first step in developing personalized appeals and stewardship. Segmentation also makes it easier to analyze results and recognize opportunities for improvement.


Writing for Annual Funds

Recorded on October 18, 2016
Featuring: Gina Fiorillo, Director of Annual Giving, Rutgers University Foundation

Words are powerful. That’s especially true in annual giving. Whether you’re presenting a case for support, crafting direct appeals, or producing gift acknowledgements, good writing can increase the impact and effectiveness of your annual giving efforts. Developing clear and compelling messages and selecting words that motivate and resonate make all the difference when it comes to acquiring and retaining donors.


End-Of-Year Appeals

Recorded on October 13, 2016
Featuring: Greg Knedler, Associate Vice President for Development Services, United States Air Force Academy Endowment

The last few months of the calendar year and the fiscal year are both critical times for annual giving programs. End-of-year goals and deadlines can create a sense of urgency for your donor base that – if used correctly – can really boost your results. Having a plan in place for sending end-of-year appeals and motivating your constituents and volunteers will ensure that you acquire as many donors and raise as much money as possible for your Annual Fund.


Rethinking Phonathons

Recorded on October 4, 2016
Featuring: Heather Greig, Senior Director of Development for Annual Giving, University of Florida

Phonathons have long been a pillar of annual giving programs. Over the last decade, however, declining contact rates and other trends have caused many to question the value of telemarketing as a fundraising channel. By expanding the scope of your calling program and using it in new and innovative ways, you can ensure that your phonathon remains a productive part of your advancement efforts for many years to come.


Annual Giving for Independent Schools

Recorded on September 20, 2016
Featuring: Melissa Bellanceau, Director of Advancement and Communications, Pomfret School in Connecticut

Annual Giving plays an essential role for Independent Schools. It not only provides a critical source of operating support, but it engages alumni, parents, students and employees in a way that enhances a culture of philanthropy on and off campus. Finding fresh and innovative approaches to annual giving can help Independent Schools boost fundraising efforts each year while building a foundation that will strengthen the school for years to come.


Engaging Volunteers Online

Recorded on September 13, 2016
Featuring: Skylar Beaver, Director of Annual Giving, Washington and Lee University

Whether you’re planning a Giving Day, designing a short-term micro-campaign, or simply looking for new ways to engage volunteers via social media, there are a growing number of opportunities for your constituents to help with your online fundraising efforts. Supporting the right volunteers with the right training and the right tools will ensure that they have an experience that’s rewarding for them and for your institution.


Student Philanthropy Programs

Recorded on September 8, 2016
Featuring: Laura McGinley, Senior Director of Annual Giving, New York University

Institutions that teach students about the impact of philanthropy and engage them in giving before they graduate tend to raise more money and have higher alumni participation rates. Starting from the moment freshmen step foot on campus and leading up to their commencement ceremony, student philanthropy programs are central in building a culture of philanthropy and ensuring continued and lifelong alumni support after graduation.


Annual Giving in a Campaign Setting

Recorded on August 23, 2016
Featuring: Dan Frezza, Assistant Vice President for Lifetime Philanthropic Engagement & Annual Giving, The College of William & Mary

There was once a time when annual funds were an afterthought for institutions that were in (or were planning) major fundraising campaigns. That’s no longer the case. Today, comprehensive campaigns create an opportunity to highlight all of an institution’s priorities and needs – including annual giving. This session will explore the opportunities and challenges faced by annual giving programs in the context of broad-based campaigns.


Building A Crowdfunding Program

Recorded on August 9, 2016
Featuring: Karen LaMalva, Director of Annual Giving, University of Connecticut Foundation

While crowdfunding has excited the non-profit world in recent years, many colleges, universities and independent schools are still figuring out how to integrate it into their traditional annual giving efforts. Understanding the benefits and potential pitfalls of a crowdfunding program will ensure that your projects secure more donors and dollars without being a drain on your staff and budget.


Annual Fund & Major Gift Partnerships

Recorded on July 26, 2016
Featuring: Laura Tepper, Director of Individual Gifts, University of Pennsylvania

The most effective fundraising programs don’t work in silos. They encourage communication and collaboration – especially between the annual fund and major gifts staff. A strong partnership between these teams will not only help to raise more money, but it will ensure that your institution has a healthy pipeline of donors for years to come.


Reporting Annual Fund Results

Recorded on July 14, 2016
Featuring: Meredith Johnston, Executive Director of Annual Giving, The University of California San Diego

Regardless of when your fiscal year ends, it’s always important to be able to articulate annual fund results to your boss, your volunteers and your colleagues. Knowing how to structure and interpret reports will ensure that your annual giving program sets appropriate goals, responds to problems when they arise, and stays on track toward success in the future.


Predictive Modeling for Annual Giving

Recorded on June 21, 2016
Featuring: Ryan Bersani, Senior Data Analyst, Massachusetts Institute of Technology (MIT)

Applying the same techniques used by meteorologists to forecast the weather or banks to evaluate someone’s creditworthiness, predictive models can help annual giving and alumni relations programs prioritize prospects and identify winning segments. Modeling can help predict which individuals are most likely to respond to an appeal, attend an event, get involved as a volunteer, sign up for recurring gifts, meet with a gift officer, and more!


Developing an Annual Fund Plan (2016)

Recorded on June 7, 2016
Featuring: Molly Robbins, Executive Director of the Saint Joseph's Fund, St. Joseph's University

An Annual Fund is always going. No sooner does one fiscal year end than another one begins, which is why it is important to end each year on a good note while, at the same time, developing a plan for the next year before it even begins. Managing the transition from one year to the next is essential when it comes to raising more money and securing more donors for your annual fund.


Digital Strategy for Annual Giving

Recorded on May 17, 2016
Featuring: Liz Sullivan, Executive Director of Annual Giving, Northwestern University

Digital strategy today is more than a slick website. It requires an integrated mix of email, video, crowdfunding and social media, and needs to be coordinated with traditional marketing and communication efforts. This session will help you develop an online fundraising strategy that is integrated, engaging, and effective.


Fundamentals of Annual Giving

Recorded on May 3, 2016
Featuring: Rebecca Trump, Executive Director of Annual Giving, George Washington University

Whether you’re new to the field of annual giving or an experienced professional, it’s important to grasp the fundamentals. Understanding and revisiting the time-tested principles and processes that drive annual giving success will ensure that your program lives up to its full potential while getting the most out of its staff and budgetary resources.


Recurring Gift Programs

Recorded on April 19, 2016
Featuring: Greg Knedler, Associate Vice President for Development Services, United States Air Force Academy Endowment

Making it easy to donate is an important part of annual giving. Recurring or monthly gifts not only offer a convenient way for donors to support the institutions that they care about, but they help annual giving programs acquire young supporters, increase retention rates, and upgrade existing donors to higher levels.


Face-to-Face Solicitations

Recorded on April 5, 2016
Featuring: Jeff Stauch, Director of Annual Giving, Middlebury College

Personal solicitations are the most effective way to secure gifts, which is why it’s so important to be prepared when you meet with a prospect. This session will provide participants with guidelines for how to prepare for and conduct face-to-face annual fund solicitations. Explore how a thoughtful and rigorous approach can lead to the best possible outcomes for both your donors and institutions.


Young Alumni Giving

Recorded on March 15, 2016
Featuring: Laura McGinley, Senior Director of the Annual Fund, New York University

With Millennials making up ever-larger percentages of our alumni populations and Generation Z close on their heels, understanding what motivates young alumni to give back is critical to our long-term success. While traditional channels like direct mail and phonathons continue to be important to annual giving, young alumni are bringing their own preferences, attitudes, and beliefs to the table.


Increasing Alumni Participation

Recorded on March 1, 2016
Featuring: Erin Martinovich, Director of The Fund for Babson, Babson College

Alumni participation rates have been declining year-over-year for more than two decades leaving annual giving professionals under increasing pressure to buck the trend. In fact, two out of three annual giving programs report that alumni participation is a higher priority than raising money. Find out how some institutions have achieved success by combining traditional annual giving techniques with new and innovative approaches.


Successful Direct Mail

Recorded on February 16, 2016
Featuring: Gina Fiorillo, Director of Annual Giving, Rutgers University

Direct mail is still the primary source of donors and dollars for most annual giving programs today, which is why it’s so important to produce appeals that balance the latest trends with traditional proven techniques. Successful direct mail campaigns are the result of data-driven segmentation, creative design, and clear messaging.


Stewardship for Annual Fund Donors

Recorded on February 2, 2016
Featuring: Lacie LaRue, Senior Director of Annual Giving, The Oregon State University Foundation

Stewarding annual fund donors goes beyond sending gifts acknowledgment letters. You also need to show donors how their gifts are making a difference, engage them through events and volunteer opportunities, and let them know they are important and appreciated. Good stewardship will not only help your annual fund raise more money, but it will create a community of loyal donors that will continue to support your organization for years to come.


Analytics for Annual Giving

Recorded on January 19, 2016
Featuring: Meg Weber, Executive Director of Annual Giving, Colorado State University

Annual Giving programs are rich with data. If analyzed properly, that data can help you develop strategies that will raise more money and increase participation. Analytics can also help determine how to allocate your valuable time and resources so that your program is productive and efficient. If you don’t measure it, you can’t manage it!


Faculty & Staff Giving

Recorded on January 7, 2016
Featuring: Lance Taylor, Director of Annual Giving, University of Tennessee

Faculty and staff giving campaigns not only help to raise money for your annual fund, but they can be instrumental in creating a culture of philanthropy at your institution. Whether you’re just starting out or refining your existing efforts, a strong employee-giving program can improve collaboration between departments, strengthen the sense of campus community, and broaden your base of support.


Reunion & Affinity Giving

Recorded on December 8, 2015
Featuring: Amy Wilson, Director of The Stanford Fund and Direct Marketing, Stanford University

Reunion and affinity-based fundraising can be a key component of annual giving strategy. Whether you’re managing a class gift campaign, coordinating affinity group or employer-based giving programs, or managing a special interest project, you need a well-designed plan that engages your prospects and volunteers, increases their participation, and achieves your fundraising goals while ensuring your staff and budget resources are deployed strategically.


Leadership Gifts for Annual Funds (2015)

Recorded on November 3, 2015
Featuring: Laura Tepper, Director of Individual Gifts, University of Pennsylvania

In almost any fundraising effort, the majority of the money raised will come from a few top donors. Annual Funds are no exception. Building a strong leadership giving program for your Annual Fund will not only help to achieve fundraising success today, but it will help to create a pipeline of future major gifts that will benefit your institution for years to come.


Giving Day Fundamentals

Recorded on October 1, 2015
Featuring: Skylar Beaver, Director of Annual Giving, Washington and Lee University

Giving Days, or “flash campaigns,” are gaining popularity in the fundraising world as a way to build excitement and urgency around giving while highlighting the impact of donor support. In addition to attracting new and reactivating past donors, Giving Days can also be an effective way to improve collaboration between departments and strengthen the sense of community around campus.


Cultivating Student Philanthropy

Recorded on September 1, 2015
Featuring: Missy Kennedy, Director of Annual Giving, University of North Carolina, Wilmington

Building a culture of philanthropy begins with students, which is why it is so important to engage and support them before they graduate. Through events, volunteers, and multi-channel marketing efforts, you can teach students why giving matters and how they can make a difference in the life of their institution.


Successful Crowdfunding

Recorded on August 4, 2015
Featuring: Meredith Blair, Executive Director of Annual Giving & Regional Advancement, The University of California, San Diego

Crowdfunding is about more than just raising money online. It’s a tool to help engage students and faculty, generate awareness, and build a culture of philanthropy. It can also help identify new fundraising opportunities while highlighting the innovative work that takes place on your campus every day. Whether you’re just starting out or trying to improve your existing crowdfunding program, understanding best practices will ensure that you get the highest return for your time and budget.


Mining Social Media Data

Recorded on July 16, 2015
Featuring: Tim Ponisciak, Director of Graduate Alumni Relations, The University of Notre Dame

Annual Giving and Alumni Relations programs today are thinking outside of their own databases. Today, social media not only provides a great tool for engaging and communicating with alumni, donors, and volunteers, but it can also provide access to information that’s even more current, accurate and relevant than what you already have. Mining social media data can tell you where your constituents are, what they’re doing, and how they feel.


Developing an Annual Fund Plan (2015)

Recorded on June 11, 2015
Featuring: John Templeman, Director of Annual Giving, Case Western Reserve University

Developing a plan BEFORE the fiscal year begins is the first step toward achieving your Annual Fund goals. Start next year on a good note with a strategy that defines success and outlines the necessary steps to achieve it.


Email Strategy for Annual Giving

Recorded on May 12, 2015
Featuring: Liz Sullivan, Senior Digital Strategist, The University of Chicago

Email has become an essential part of every successful annual giving program. But making sure your emails get opened (and read!) requires a lot more than just a catchy subject line. It requires authenticity and creativity as well as thoughtful attention to content, design, segmentation, and integration.


Year End Strategies for Annual Giving

Recorded on April 14, 2015
Featuring: Martha Krohn, Assistant Vice President for Advancement & Annual Giving, The University of Rochester

The fiscal year will be ending soon for many annual giving programs. Fortunately, there is still a lot that can be done in coming weeks to acquire more donors and raise more money for your Annual Fund. If your anxiety is as high as your goals, then this webinar is for you!


Annual Giving in 2015

Recorded on March 17, 2015
Featuring: Dan Allenby, Founder, Annual Giving Network

What does the field of Annual Giving look like today? Which trends are most relevant? How does your program compare with others? Find out as Dan Allenby reviews Annual Giving Network’s recent survey and explains how to use it to improve your own strategy.


Maximizing Your Phonathon

Recorded on February 24, 2015
Featuring: Meg Weber, Executive Director of Annual Giving and Gift Stewardship, Colorado State University

Phonathons were once the bread and butter of annual giving, but new media and mobile technology are forcing many programs to reinvent themselves. While they’re still an important tool for securing important donors and dollars, phonathons today can also be a great way to support your overall research, engagement, and stewardship efforts.


Rethinking Direct Mail Strategy

Recorded on December 9, 2014
Featuring: Meredith Johnston, Executive Director of Annual Giving & Regional Advancement, The University of California, San Diego

Marketing, communications, and media have changed dramatically in recent years. But – make no mistake – direct mail is alive and well. In fact, direct mail is still the primary driver of donors and dollars at most annual giving programs today. Now, through data, analysis, and market research, we have an opportunity to rethink our mailings in new ways that improve results without increasing costs.


Stewardship for Annual Giving

Recorded on October 21, 2014
Featuring: Keturi Beatty, Senior Director of Development, The University of North Texas

In annual giving, stewardship is much more than a gift receipt or thank you letter. It’s showing donors that their contributions have impact and making them feel loved long after their donations have been processed. If done well, stewardship will not only help your Annual Fund raise more money, but it will create a community of loyal donors to support your organization for years to come.


Strategy for Young Alumni Giving

Recorded on September 9, 2014
Featuring: Colin Hennessy, Executive Director of The Penn Fund, University of Pennsylvania

As educational institutions enroll an increasing number of students, they’re also producing an increasing number of young alumni. Raised in a world of rapidly changing media and technology, these “Millennials” bring with them new attitudes and beliefs about philanthropy. Appealing to this important segment is not only significant for annual giving success today, but it’s critical for the long term sustainability of our organizations.


Leadership Gifts for Annual Funds (2014)

Recorded on May 6, 2014
Featuring: Lacie LaRue, Senior Director of Annual Giving, The Oregon State University Foundation

In almost any fundraising campaign, the majority of the money raised will come from a relatively few large gifts and donors. Annual Fund campaigns are no exception. As a source of important gift revenue and a pipeline for future major gifts, a strong annual fund leadership giving program is essential for fundraising success today as well as for tomorrow.



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