Annual Fund vs. Annual Giving

Posted on 01/09/2013 - by Dan Allenby

CapitalizeThe Annual Fund is a place where money goes before it’s spent on something important. It’s often viewed as a symbol of what a nonprofit organization values most. It should almost always be capitalized.

Annual Giving, on the other hand, is a behavior. In philanthropic cultures, it’s viewed as an expectation and its importance is widely understood. When the math is done right, it provides an organization with an amount of support that can reasonably be expected from its community year-in and year-out. And, while it doesn’t always need to be capitalized, it does always need to be talked about.

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